Tuesday, October 1, 2013

If you are thinking that, the name of the new version of Android is Key Lime Pie you have it wrong. Google has named the new version of its OS as Android 4.4 KitKat. This total change in name is something that happened all of the sudden. But the planning behind this has taken place between nestle and Google earlier, in march when the world Mobile World congress was in progress, but they have decided to keep it a secret to make the users surprised and unaware of the name that was actually came out.




Google has decided to change this name, when Google’s Sundar Pichai, the head of operations for android felt that the name was not known as a delicacy for many, and thinking that the users need something interesting and commonly known they decided to rename it as KitKat. In an interview with the BBC both companies said that they have not looked upon copyright laws and they just did a co branding together, and the nestle team just took less than an hour to decide to take the mutual deal.

After the deal, they had a meeting at the Mobile World Congress in Barcelona and finalized the details. After all these events they had managed to keep this private and most of the googler’s didn’t know about it until a new statue of kit Kat was placed in Google headquarters in mountain view.

The name change will ignite a lot of criticism for Google, but they have taken a good decision with the name change, a good marketing technique, Key Lime Pie is not as popular as Kit Kat is eh? Therefore, it will really benefit them. The best thing is that even nestle team have decided to do something “fun and unexpected” and it was not even a “money changing hands kind of deal” but this deal can benefit both of them with out paying each other any money.

Moreover, when the IFA 2013 is kicking off, Google could reveal something huge, and in the post showing the kit Kat statue, it showed an image of a never seen before device capturing the Kit Kat statue. And sometimes it can be the Nexus 5, anyways LG already said that they would not be releasing anything huge in the coming days.

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